Google Analytics 4 (GA4) is Google’s current analytics platform, released as the successor to Universal Analytics in October 2020 and made the default for new properties in October 2020. Beginning July 1, 2023, Universal Analytics stops...
The Drupal basics every business decision-maker should understand before adopting it: it is free and open source, it is built around a modular architecture, it handles structured content extraordinarily well, it powers some of the most serious...
Microsoft Clarity is Microsoft’s free behavioral analytics tool for websites. It launched in October 2020 and is genuinely free: no traffic caps, no data sampling on standard tier, no paid upgrade to access core features. For small and mid...
ChatGPT benefits and concerns are the conversation OpenAI’s late-November 2022 release triggered. ChatGPT (launched November 30, 2022) puts the underlying GPT-3 family model behind a conversational interface that anyone can use without...
What is artificial intelligence? Artificial intelligence is the broad field of computer systems that perform tasks typically associated with human intelligence: understanding language, recognizing images, making predictions from data, reasoning over...
What is Drupal? Drupal is a free, open-source content management system written in PHP. It powers a meaningful share of the world’s most demanding websites: government portals, university systems, large nonprofit and association sites...
Why marketing is important comes down to a single observation that holds across industries, business sizes, and product categories: customers who do not know you exist cannot buy from you. Marketing is the discipline that addresses that gap, plus...
What are phishing attacks? Phishing attacks are social-engineering scams in which an attacker impersonates a trusted entity (a bank, employer, vendor, government agency, or colleague) to trick a victim into surrendering credentials, money, or...
Microsoft PowerPoint has become one of the most essential software programs used in the business sector. However, not all people know how to use PowerPoint effectively. If you are among those, who need to learn how to make the best use of this...
Return On Advertising Spend, (ROAS)? There are many metrics that you can use to measure the effectiveness of your social media campaigns. One such metric is the return on advertising spend (ROAS), a marketing metric that measures the amount of...