What is a typical website design process? The answer depends on many factors like the type of web design, where it is needed, and the specific industry. In order to have high-quality desktop and mobile websites, you would require a different process...
Digital asset management (DAM) is a comprehensive software that safely stores, organizes, and shares digital media. These digital and brand assets can include images, documents, videos, or any files. The job of the DAM software is to track and...
Good copywriting is important to the success of your website. However, many people think that search engine optimization (SEO) and copywriting are two completely different functions when actually they are closely tied. When you are writing the...
Color is an incredibly powerful element. It can evoke emotion, influence attention, and even affect the way people perceive your brand. If you want to create a memorable impression with your audience, choosing the right brand color has a big impact...
Website accessibility is the practice of making a website, so everyone is able to access it, regardless of their abilities successfully. Accessibility is an important topic for designers and developers alike. It’s a way to make your site as...
As an association, you want members to become involved in your organization. Post engagement or post-click analytics can give you visibility into member behavior and allow you to see what types of topics drive member engagement. I’d like to share a...
Google Analytics is an online service offered by Google that generates detailed statistics about the visitors to a website. The tool tracks where visitors come from (such as what other websites send traffic), how long they stay on the site, and what...
What is a CMS? A content management system (CMS) is software that lets you build and manage a website without writing HTML, CSS, or backend code by hand. You author content through a web-based admin interface; the CMS stores the content in a...
What is marketing automation? Marketing automation is software that performs marketing activities (sending emails, scoring leads, segmenting audiences, triggering campaigns) based on rules and customer behavior rather than manual one-off effort. For...
Anybody can write for the web; after all, it’s just text. Wrong. Producing high-quality content that appeals to your target market (and search engines) is not an easy task. When it comes to writing, most people overestimate what they can do in...
