Google Analytics 4 (GA4) is Google’s current analytics platform, released as the successor to Universal Analytics in October 2020 and made the default for new properties in October 2020. Beginning July 1, 2023, Universal Analytics stops...
Microsoft Clarity is Microsoft’s free behavioral analytics tool for websites. It launched in October 2020 and is genuinely free: no traffic caps, no data sampling on standard tier, no paid upgrade to access core features. For small and mid...
