Salesforce Experience Cloud is the Salesforce product for building branded digital portals, communities, and self-service hubs that connect directly to data inside Salesforce CRM. Customers use Experience Cloud sites to manage their accounts, file...
The Gutenberg Block Editor is the writing experience WordPress has been built around since version 5.0 in December 2018. It replaces the legacy "Classic Editor" approach of writing in one rich-text field with a block-based approach: every...
Inbound vs outbound marketing describes the two foundational philosophies for finding customers. Inbound marketing attracts customers by creating content and experiences they discover when they’re already looking for help with the problem your...
A content marketing calendar is the planning system that connects strategic intent to actual published content on a weekly or monthly cadence. Done well, the calendar makes the content program legible: you can see what’s coming, who’s...
B2B vs B2C marketing is the recurring framing question for any business deciding how to structure its marketing program. The two categories share the same underlying disciplines (positioning, audience definition, content, channels, measurement) but...
What is brand storytelling? Brand storytelling is the practice of communicating who a brand is, what it stands for, and what it does through narrative rather than through feature lists, claim bullets, or generic marketing language. A brand story is...
SMART marketing goals turn the vague aspiration of "do more marketing" into something you can actually plan, execute, and measure. The acronym stands for Specific, Measurable, Achievable, Relevant, and Time-bound, and it predates digital...
SEO trends 2024 are dominated by a single fact: generative AI is now part of search itself. Google’s Search Generative Experience (SGE) launched in May 2023 and rolled out broadly through 2024. Bing integrated GPT-4-powered chat directly into...
Anybody can write for the web; after all, it’s just text. Wrong. Producing high-quality content that appeals to your target market (and search engines) is not an easy task. When it comes to writing, most people overestimate what they can do in...
Engaging web content can make a real difference to your target audience. When you write web content that engages with your readers, not only will they spend more time on your site, but they will also share your site with others resulting in more...
