What is a CMS? A content management system (CMS) is software that lets you build and manage a website without writing HTML, CSS, or backend code by hand. You author content through a web-based admin interface; the CMS stores the content in a...
What is marketing automation? Marketing automation is software that performs marketing activities (sending emails, scoring leads, segmenting audiences, triggering campaigns) based on rules and customer behavior rather than manual one-off effort. For...
